Earthkind Design
Are you ready to build your website?
A website is only as strong as the foundation it's built on. Do the check to find out where you stand and what your next step looks like.
Question 1 of 5
Do you know exactly who your ideal client is?
Not just demographics, but what they struggle with, what they dream of, and why they'd choose you.
Yes, clearly.I can describe them in detail and I know how to speak to them.
Somewhat.I have an idea but it's still a bit broad or uncertain.
Not really.I'm still figuring out who I'm truly meant to serve.
Question 2 of 5
Do you have a visual identity with intention behind it?
Logo, colors, typography, not just because they look nice, but because they reflect who you are and speak to who you serve.
Yes, it's thought through.Every choice has a reason and it feels like me.
It exists, but feels a bit random.Things were chosen more on feeling than on strategy.
Not yet.I don't have a real visual identity in place.
Question 3 of 5
Can you describe what makes you different in one or two sentences?
Your positioning. Why someone would choose you over someone else in your field.
Yes, easily.I know my positioning and can communicate it clearly.
I have an idea, but it's not sharp yet.Something is there, but I struggle to put it into words.
Not clearly.I find it hard to explain what sets me apart.
Question 4 of 5
Does your current brand still feel like you?
Brands can outgrow themselves. This is about whether yours still fits where you are now — not where you started.
Yes, fully.It reflects who I am and where I'm going.
Mostly, but something feels off.It's close, but I sense it doesn't quite represent me anymore.
No, I've outgrown it.My business has evolved but my brand hasn't kept up.
Question 5 of 5
Would your ideal client immediately understand what you do and feel drawn to work with you?
Imagine them landing on your website for the first time. What would they feel?
Yes, absolutely.My message is clear and my brand speaks directly to them.
I think so, but I'm not sure.
Honestly, no.I don't feel confident my brand does that job right now.